Bayard Advertising Agency: 2008

BAYARD GOES PHILANTHROPIC

This year, Bayard celebrated the holidays by volunteering at the local Salvation Army. We assisted with their annual program to help needy families pick out toys for their children. A good time, and the holiday spirit, was shared by all. To find out about additional volunteer opportunities, please click here.

2009 HEALTHCARE OBSERVANCES CALENDAR

Plan your 2009 advertising ahead of time with our 2009 Healthcare Observances Calendar. Want to celebrate your nurses, promote your company through National Rehabilitation Awareness Week, or support Older Americans Month? It's all right here. Contact your Account Executive for more information.

5 STEPS TO THRIVE IN THIS RECESSION

Organizations rapidly adjust headcount the moment orders slow. As early as last June, the statistics on Monster, CareerBuilder, and other job boards began to show a decline in postings and traffic. The number of jobs listed on corporate career sites also declined, indicating less demand.

Now is the time for recruiters to be be sensitive to what management is thinking, how orders are shaping up, what the sales team is projecting, and then adjusting their own efforts accordingly. Click here for five specific actions you can take to increase the odds of surviving, and even thriving, in this down economy.

PRIMARY RESEARCH

Primary research involves the collection and evaluation of data that doesn’t already exist. What are your employees thinking? How do your benefits compare with competitors? What ad campaigns resonate with potential candidates? How do prospective employees perceive your company? This type of information will help you to make better decisions and ultimately maximize your advertising budget.

Click the links below for more detailed information and contact us today!

Primary Research Overview
Online Surveys
Focus Groups

10 YEARS FOR MELISSA JOHNSON

Account Executive Melissa Johnson, whom some of you may already be familiar with, celebrated her 10 year anniversary with Bayard this October. Congratulations to Melissa and here's to another 10 fantastic years with Bayard!

RECRUITING DURING AN ECONOMIC DOWNTURN

A key question in every recruiting manager’s mind these days is “how will recruiting and talent management be impacted by the economic downturn?” This article will highlight some issues to anticipate and action steps you can take that will increase the probability of your survival and perhaps even prosperity during these tough economic times.

Instead of planning for one consistent, long, downward spiral with associated layoffs and hiring freezes, organizations will need to prepare for spurts of growth and continuous hiring in some areas while layoffs occur in others.

Click here for full article.

BAYARD ON FACEBOOK

Bayard Advertising now has a Facebook page! Become a fan, view our employees in action, read updates, drop us a line or send us a question. All posts from our blog are linked to our Facebook page as well.

To view our page, click here now.

BOOMERS DELAY RETIREMENT

For millions of Americans approaching retirement, events of recent weeks are delivering a clear message: Not so fast. With nest eggs shrinking, housing prices still falling and anxieties about their financial future growing, the oldest members of the baby-boom generation are putting the brakes on plans to leave the office. For full article, click here.

TOP 5 SALARIED JOBS FOR WOMEN

The U.S. Census Bureau reports that in 2006 women's average salaries were only 77 percent of men's, at $32,515 and $42,261 respectively. There is still a sizeable wage gap between men and women. According to the National Committee on Pay Equity, part of this gap can be explained by the careers chosen by many women. However, the following well-paying jobs are all accessible to women looking for a mid-career change. For more information on these careers, please click here.

WORST SUMMER FOR LAYOFFS

Job cuts announced by U.S. employers last month jumped 12 percent over a year ago to cap the busiest summer of downsizing in six years, according to a report released Wednesday. For full article and accompanying video, please click here.

RISING GAS PRICES IMPACT RECRUITING

Rising gas prices are impacting recruiting and retention in more ways than one these days. Will flexible employers be the ultimate winners in the war for talent now that gas prices are in the stratosphere? Employers offering transportation subsidies, telecommuting options, and virtual office arrangements may be wooing the best and the brightest candidates right now, even without the highest salaries and biggest relocation budgets in the marketplace. For complete article, please click here.

GOING GREEN AT WORK

The Bayard Denver office has recently stretched further into the world if green by instituting a recycling program and adding a disclaimer to all emails asking recipients to please consider the environment before printing, while our corporate office is emailing many documents (sales reports, accounting statements, etc) versus printing and mailing. For more information on what going green at work means and what you can do to help, click here.

HOW GENERATIONS EFFECT THE WORKFORCE

A worker shortage is afoot. American simply are not producing enough children to meet the economy’s future staffing needs, notably in fast-growing fields such a medicine and engineering. Meanwhile, the baby boomers are aging, and their overall numbers in the labor force are shrinking. Should you be worried? Click here for full article.

ADVERTISING TAKES TO THE SKIES

Beginning September 1, Spirit Airlines will be handing a “Thank you” gift filled with goodies to 500,000 adult passengers in flight. "GiftAloft", a TSA-approved bag filled with advertisements, product samplers, coupons and other offerings will be handed out to the first 500,000 passengers.

For the first time ever, your client's message will literally be handed to the demographics you seek. These passengers are craving a diversion from sitting in a seat for 2 hours or more. This in-flight opportunity will set your client apart, giving their message full attention. There is no better targeted advertising method than this innovative GiftAloft product.

Space is limited in each GiftAloft bag! So, call soon for further details, pricing, and deadline information. Don’t let this new and exciting possibility pass by. Contact us today.

UNEMPLOYMENT UPDATE

Employers cut far fewer jobs in April than in recent months and the unemployment rate dropped to 5 percent, a better-than-expected showing that nonetheless reveals strains in the nation’s labor market. See below for full article:

Unemployment Update

SURGEON SHORTAGE

According to JAMA/Archives journals, the number of general surgeons in the Unites States is falling at an alarming rate. Contact us today for ways to reach this hard-to-find specialty. See below for full article:

Surgeon Shortage

TOP JOBS FOR 2008

What occupations are growing in 2008? Click on the link to find out.

50 Jobs That Are Adding Workers

Source: CareerBuilder.com

ANNOUNCING...

Bayard is pleased to announce that the Newspaper Association has named us……

Advertiser of the Year

The Advertiser of the Year Award, presented by the Classified Federation, is a recently established award to recognize classified advertisers who model the industry’s cutting edge, and break the traditional bounds of creativity in the category. This advertiser shows consistent commitment and dedication to newspapers, recognizes advertisers on both the local/regional level, as well as the national level. The award is presented at the annual Marketing Conference.

The recipient of this award must meet the following criteria:

Dedicated to investing in the newspaper advertising medium;
Supportive of the promotion of classified advertising and new products within;
Actively supports local and national classified, in print, online or niche products;
Innovative with newspapers to build successful relationships;
Represents a collaborative approach and develops programs in the best use the medium.

Clients like YOU make this kind of recognition possible, so from all of us at Bayard, thanks for your continued support and business!