Meet Your Team:

Philip Roberts
Vice President, Western Region Manager

With 20 years of recruitment advertising experience, Phil has become an expert in all facets of the industry. After graduating from Illinois State University with a degree in Marketing, Phil quickly climbed the ranks at the Chicago Tribune; and later with the Denver Rocky Mountain News. Having started the Bayard Denver branch from the ground up, he knows all the intricacies of recruitment advertising. His hard work and customer service has resulted in a strong base of clients that have remained with Bayard Advertising for long periods of time. Phil manages the western region for Bayard Advertising, with responsibility for the company’s Denver, Los Angeles and Phoenix offices.

When not at work, Phil likes to be with his family (wife-Jen, daughter-Samantha, son-Ryan, dog-Jasper) and play golf.

Susan Martinez
Vice President, National New Business

A results-oriented impact player, Susan has a proven track record of 20+ years in recruitment advertising - the last ten at Bayard Advertising. Susan's specialties include new business development, operations, staffing, organization management, training and branch start-up. She is also proficient in publishing, advertising and human resources with exceptional skills in building, motivating, managing and retaining highly effective account service teams. Susan has established national and global client relationships with Fortune 50 companies such as GE, Anheuser-Busch, Chrysler Capital Corporation and Pitney Bowes. She has specialized in healthcare and has also worked with many schools and universities including Yale University, Wesleyan University and University of Kentucky.

Susan has a daughter, Kelsey, who is sixteen. Susan's husband of seven years, Rich, lives in Chicago where he manages the central region of Freddie Mac. She commutes between Chicago and Denver every couple of weeks. Rich and Susan love to travel and enjoy great music.

Heather Gray
National Account Manager

Heather brings eleven years of experience in account management and service. Graduating with a BS in marketing from the University of Northern Colorado she has worked with clients such as General Motors, Anheuser-Busch, TWA, Roche Colorado Corporation, Phoenix Children’s Hospital and US Nursing in areas of advertising ranging from television to print to the internet. Through a demonstrated commitment to excellence, Heather has built a solid reputation for providing personalized service and strategic solutions.

When Heather isn't working she spends her free time working on her new house, enjoying the outdoor activities Colorado has to offer including snowboarding and hiking 14ers as well as traveling to visit friends and family across the US and in the UK.

Jessica Henley
Sr. Account Executive

Jessica brings twelve years of advertising, marketing and new business development experience to the Bayard Advertising team. She has built her foundation of knowledge with an emphasis in the government, education, healthcare and finance industries. Her understanding of business objectives and how to practically and effectively apply advertising strategies and techniques helps her to ensure client goals are on target and objectives are being met. Jessica holds a BS in Marketing and an MBA.

In her spare time, she enjoys exploring new trails with her husband and two daughters, biking, yoga and telemark skiing.

Melissa Johnson
Sr. Account Executive

Prior to joining Bayard Advertising ten years ago, Melissa Johnson worked as Classified Supervisor at two newspapers in their recruitment classified department. With a B.A. degree in Advertising from Iowa State University, Melissa is well versed in this dynamic industry. Her past experience, advertising insight and responsive customer skills make her a sought after individual. She is an accomplished professional in developing and directing advertising strategies and campaigns for print, radio, television, outdoor, collateral materials, direct mail and web pages in a timely and cost effective manner. Melissa’s intrinsic understanding of her clients’ needs and her ability to translate them into superior campaigns is the cornerstone of her success.

Melissa enjoys spending time with her husband and little boy as well as traveling to new destinations. A few years ago, she also started a small business, Stamped and Stitched, with her sister.

Tara Danforth
Sr. Account Executive

Tara has an impressive record of advertising, marketing, media, research and creative management experience. In such a deadline driven business, Tara has proven to be invaluable in solving client’s recruitment advertising needs and ensuring that they receive targeted, well-written copy and creative. She has built a solid reputation for providing strategic solutions and personalized service. Tara’s focus the last seven years has been the management of decentralized local/national accounts. Tara holds a Bachelor of Arts Degree in Advertising from Michigan State University.

Tara enjoys going to sporting events, shoe shopping, watching football (Tara has been in a fantasy football league the past 3 years), playing outside with her dog and spending time with family and friends.

Lisa LaPoint
Marketing Manager

As the leader of Bayard Advertising’s research and marketing teams, Lisa brings a solid background and a well-rounded education to the Agency. While a member of Omicron Delta Kappa, a national leadership honor society, Lisa graduated Cum Laude from the State University of New York with a B.A. Degree in Communications. Following her formal education, she obtained advanced certifications in Public Relations and Direct Marketing and continues to utilize high standards of professionalism in leading a team skilled to complete client projects in a timely and cost effective manner. She has been an integral part of the Bayard team since 2004.

When not taking trips to New York to visit family and friends, Lisa enjoys playing mini-golf and attending professional sports games and rock concerts. During the winter, she loves to go snowboarding and during the summer she works part-time at a skydiving facility and has produced videos to document her own jumps.

Shane Simmons
Creative Director

With eleven years of Graphic Design experience, eight of those with Bayard Advertising, Shane honed his skills at The Art Institute of Colorado before graduating with honors. Well-versed in all aspects of print advertising, Shane has had success with large format layout, brochures and ad campaigns. No matter what the task, Shane keeps a new edge to his craft by constantly pushing the boundaries.

Eric Holwell
Manager of Interactive Services, Western Region

Aside from representing several organizations specific to winter sports as a professional athlete, Eric graduated Cumme Laude with a degree in Marketing and managed compelling sales and marketing strategies from discovery to inception for a global resort corporation. Since starting with Bayard Advertising in 2005, Eric’s bearing competitive spirit has helped ensure client satisfaction and has created immediate impacts on the growing trends of interactive services. Eric’s expertise in search marketing, rich media, brand management and cross media integration in a rapidly growing interactive environment adds significant intelligence to strategic implementation. Eric provides targeted interactive solutions to help increase applicant flow including: Search Engine Optimization, Extranet, Pay Per Click, Online Employee Referral Program, Web Strategies and more.

Christina Manzi
Account Coordinator

Christina brings extensive experience and knowledge in customer service, advertising, marketing and promotions to Bayard Advertising. As a member of Lambda Pi Eta, a national communications honor society, Christina graduated Cumme Laude from the University of Colorado at Denver with a B.A. Degree in Communications. She joined the Bayard team after working in radio advertising and has demonstrated incredible ingenuity and the intrinsic ability to adapt quickly. Exhibiting impressive problem-solving skills, Christina follows through with strategic solutions for her clients’ recruitment advertising needs.

Andrea Abbott
Account Coordinator

Andrea brings six years of experience in customer service to Bayard Advertising. Hired in 2007, Andrea has demonstrated incredible initiative and ability to adapt quickly. Her strong work ethic and inherent acumen has added to a solid reputation for providing personalized service and strategic solutions. Andrea holds a Bachelor’s Degree in Business Marketing from the Metro State College of Denver.

Andrea enjoys spending her free time with family and friends, reading and playing golf during the summers. Her biggest ambition is to continue traveling both domestically and abroad, hopefully seeing the world someday.

Jenna Blum
Account Coordinator

Jenna moved to Denver in August of 2007 with a Bachelor's Degree in Communications and a minor in Business from the University of Iowa. Jenna brings experience in customer service, event marketing and sponsorship development. Since beginning her career with Bayard Advertising in January of 2008, Jenna has helped work with a variety of clients providing outstanding customer service. Jenna also specializes in market research, developing alternative strategies for clients’ advertising needs.